TURKİSH AİRLİNES NAMED THE MOST EXPENSIVE BRAND IN TURKEY

Turkish Airlines (THY) is recognized as the most valuable Turkish brand in 2022 with a value of $1.6 billion. This follows from the ranking of the 100 most expensive brands in Turkey, published by the international analytical agency Brand Finance.

The flagship of Turkish civil aviation has retained its leadership for the fifth year in a row. The company was awarded this title in 2018, 2019, 2020, and 2021.
Brand Finance noted that Turkish Airlines managed to maintain its position despite the coronavirus pandemic that has shaken the global aviation industry.

“We are proud that since 2018 our airline has been recognized as Turkey's Most Valuable Brand. I would like to thank all my colleagues who contributed to this success. Recognizing the responsibility of being the national carrier of our country and the airline that flies to most countries in the world, we will continue to lead our brand to new successes,” Ahmet Bolat, Chairman of the Board of THY, said in a release from the agency.
Brand Finance is the world's leading brand valuation consulting firm. Brand Finance bridges the gap between marketing and finance by quantifying the financial value of brands to help organizations of all kinds make strategic decisions.
The company evaluates more than 5,000 brands each year, citing market research, and publishes nearly 100 reports that evaluate brands across all sectors and countries.
Brand Finance was founded in 1996.
The company's headquarters is located in London. It has offices in over 20 countries.